How additional revenue works
How additional revenue works
Additional revenue represents the value generated by ConvertX through its conversion modules.
It helps you understand how much extra money ConvertX brings to your store, beyond a standard product purchase.
What counts as additional revenue
ConvertX tracks additional revenue generated by the following modules:
- Bundles
- Upsells
- Sticky Add to Cart
- Stories (influenced sales)
Each module follows a specific attribution logic, explained below.
Bundles & Upsells revenue attribution
For Bundles and Upsells, ConvertX calculates additional revenue by comparing:
- The regular price of products sold individually
vs - The ConvertX offer price applied through the module
Example
- Product price: $20
- Bundle offer: Buy 2 for $35
Without ConvertX
- 2 products × $20 = $40
With ConvertX
- Bundle price = $35
➡️ $35 is attributed to ConvertX as generated revenue
ConvertX attributes the full value of the bundle or upsell sale, not only the discount difference.
Sticky Add to Cart revenue attribution
The Sticky Add to Cart increases conversions by keeping the purchase button visible.
When a purchase is completed after interacting with the Sticky Add to Cart, the sale is attributed as ConvertX-generated revenue.
Sticky Add to Cart does not change product pricing, but improves conversion rate by reducing friction.
Stories influenced revenue
Stories work differently from direct purchase modules.
ConvertX tracks influenced revenue when:
- A customer views a ConvertX Story
- Then purchases the associated product
- Within the attribution window
In this case:
- The sale is counted as additional revenue influenced by ConvertX
- Even if no bundle or upsell was used
Stories are powerful for social proof and trust, even without direct discounts.
What is not counted
The following cases are not counted as additional revenue:
- Sales not involving any ConvertX module
- Purchases made without interaction with bundles, upsells, sticky ATC, or stories
- Orders outside the attribution window
Why additional revenue is used for plans
ConvertX uses additional revenue instead of page views or impressions because:
- It reflects real business impact
- It aligns pricing with merchant success
- You only upgrade when ConvertX actually helps you sell more
If ConvertX generates more revenue, it unlocks higher plan limits.
Important notes
Additional revenue is an estimation based on interaction and attribution logic.
It is designed to be fair, transparent, and store-friendly.
It does not affect:
- Your Shopify reports
- Your payouts
- Your accounting
It is used only inside ConvertX to manage plan limits.