Metrics and attribution

ConvertX uses several analytics metrics to explain how modules contribute to shopper behavior and revenue.

Core metrics

Common metrics include:

• Views

• Interactions

• Add to cart

• Orders with additional revenue

• Additional revenue

• Influenced revenue

Additional revenue vs influenced revenue

Additional revenue is revenue that ConvertX attributes to incremental value created by a feature, such as:

• Bundles

• Upsells

• Cart Drawer recommended products

• Cart Drawer shipping protection

Influenced revenue is revenue attributed to influence on the purchase journey rather than a directly added upsell line, such as:

• Stories

• Sticky Add to Cart

For the detailed attribution model, see How ConvertX revenue works.

Cart Drawer versus other module metrics

Cart Drawer includes its own metrics for:

• Checkout progression

• Recommended upsell acceptance

• Shipping protection activation

• Drawer-specific additional revenue

Read the dedicated guide here: Cart Drawer analytics.

Best practices

• Read each metric in the context of its module

• Do not compare influenced revenue and additional revenue as if they were the same signal

• Track changes after configuration or placement edits