Cart Drawer analytics
ConvertX tracks a dedicated analytics view for Cart Drawer. These metrics help you measure how the drawer contributes to checkout progression and additional revenue.
Main Cart Drawer metrics
The Cart Drawer analytics view includes:
- Views
- Interactions
- Add to cart
- Checkout rate
- Recommended upsell acceptance rate
- Shipping protection activation rate
- Upsell additions
- Additional revenue
- Orders with additional revenue
Metric definitions
Views
The total number of Cart Drawer impressions.
Interactions
The total number of actions performed inside the drawer.
Add to cart
This metric tracks native add-to-cart behavior tied to the drawer context.
Checkout rate
This reflects how many visitors moved from the drawer context toward checkout after native add to cart activity.
Recommended upsell acceptance rate
This shows how often recommended products are accepted relative to native add-to-cart activity in the drawer.
Shipping protection activation rate
This shows how often Shipping Protection is accepted relative to native add-to-cart activity in the drawer.
Upsell additions
This combines recommended product adds and shipping protection adds.
Additional revenue
Cart Drawer additional revenue comes from:
- Recommended products added through the drawer
- Shipping Protection added through the drawer
For a deeper attribution explanation, see How ConvertX revenue works.
Best practices
- Review acceptance rates together with additional revenue
- Measure recommendation quality, not only drawer traffic
- Use Cart Drawer analytics alongside the global analytics overview